SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced Albury-based NFCWireless.com.au as the winner of its global NFCtags.com partner competition.
NFCWireless.com.au has been awarded first place in a global NFC product design competition due to the ease of use of its Tagster Hotdots and Tagster.it app, which allows anyone with an NFC phone to customize NFC tags to perform complex tasks regardless of design or technology skills. It thereby embodies the vision of NFC.
A lot of clients ask us why NFC over QR or what situations to use each in. Here are the basics:
QR offers a link and has no production cost if being placed into printed media. At high resolution it reads well with most cameras if printed on a flat, non-reflective surface.
NFC offers over 20 additional interactions (and growing) to turn on
phone functions, set preferences, launch apps, pass through data to
third parties to 'order' things. It can do this because it allows data
to be written and read from the tag, can be encrypted and can be used in
or on almost any material or product.