If you think you have seen it all ... check out the NFC Ring on Kickstarter

On: Jul 26, 2013 Under: Android, Awards, Growth rate, Innovation, Nfc, Nfc research, Solutions

Found this fun project on Kickstarter, shows the interest in NFC with meeting its fund raising goal in 3 days. John McLear was looking for 30,000GBP and is at nearly 90,000GBP at the time of writing! 

From their site we saw "The NFC Ring can be used to unlock doors, mobile phones and to transfer information and link people." AND it is open source. Of course you can do all the above with any NFC tag bought right here, but it is good fun to see how these clever folks are putting into an every day use. 

Keep in touch with the project, you might even want to support it. Good luck NFC Ring! Go you good thing. 

NFC the key selling point in Sony's new camera

On: Jul 04, 2013 Under: Android, Innovaitons, Nfc australia, Nfc camera, Nfc marketing, Nfc research, Nfc tags, Retail, Solutions

The key selling point behind the RX100 II is the camera’s Wi-Fi and NFC connectivity, as Sony Australia marketing manager for Digital Imaging Ervin Quek explained.

“Sony’s strategy behind NFC is to simplify the connection of its RX100 II with One-touch to smartphones and tablet to upload images straightaway to their favourite social networking site.” 

“Usually connecting devices can lead to frustration and confusion. One-touch products eliminate this frustration. Simply touch two NFC products together and within moments, they're connected.”

 

Gotta love the NFC devices coming out ... fingers crossed for Sony's NFC Smart Watches

On: Jun 24, 2013 Under: Android, Innovaitons, Nfc, Nfc australia, Nfc research, Smartphones, Solutions

'Sony Xperia’s Twitter account has published two teaser images along with the hashtag #MAE13, which is the official hashtag for the Mobile Asia Expo taking place in Shanghai next week.

The first message says “1 in 3 smartphone users want smart wrist wear” while the second message simply says “tick-tock, tick-tock, tick-tock” along with an image of the Sony Smartwatch.'

Rumored to have NFC on board, how would you use an NFC Smart Watch?

From Ubergizmo, great blog for latest tech; check out the full article here.

 

Wondering which devices have NFC? Ensure your hardware and tags play well together

On: Jun 18, 2013 Under: Nfc, Nfc australia, Nfc marketing, Nfc tags, Smartphones, Solutions, Stickers, Tags

This has to be one of the first three questions we get asked all day every day. Simple answer in Australia is 9 out of the top 10 phones sold in Australia today have NFC on board. Obviously all except the iPhone.

If you want a more detailed answer the most current list we have found is this one here from NFCworld.com: List of NFC enabled phones.

And another more readily scanned list is the one on Wikipedia, not as current, but easier to scan quickly to see if your handset: Check it out here.

Happy hunting for the right handset for your project, and be sure to confirm which versions of the NFC Forum Tag Types are best to work with. Not all of them play with all hardware.

If in doubt, don't be shy and ask!

ACMA just published some NFC Research; a must read for your NFC business case

On: Jun 06, 2013 Under: Nfc, Nfc australia, Nfc payments, Nfc research, Nfc tags, Solutions

If you haven't seen this report it is will worth a read. It gives a great summary on NFC technology, perfect to broaden your understanding, get some ideas and build your business case for use within your own business.

The report gives a range of uses of NFC including "loyalty cards stored on mobile phones, electronic locks, accessing advertising and marketing information and sharing social information by holding or ‘bumping’ two phones together." It also adds that payments are 5 to 10 years, something we concur with, hence our focus with our clients on what to do with 20% of users at end of 2013 with an NFC-enabled phone. The opportunities to delight customers and improve processes are endless.

Getting your customers to tap your tags matters

On: Jun 05, 2013 Under: Nfc advertising, Nfc marketing, Retail, Smartphones, Solutions

Steve Smith has written a great thought piece in Mediapost on the importance of understanding where your target customers' head is at when being asked to "tap here".

He draws a creative connection to Alice in Wonderland being asked to "drink this", quite rightly Alice paused for thought...perhaps your potential customers are too.

Incoming disruption: Near Field Communication (NFC) - Electronics News

On: May 31, 2013 Under: About us, Growth rate, Nfc, Solutions, Sponsorship

NFC Wireless is a proud NSW based business and as we are catering to early adopters and developers of Near Field Communication (NFC) technology we get written up all the time by different media at conferences and trade shows.

Recently Isaac Leung from Electronics News had a sit down with Patrick Crooks, our Strategy and Consulting Manager. Read on to see why we believe 2013 will be the year of change.

NFC payments to get a boost in Australia

On: May 14, 2013 Under: Android, Nfc, Nfc payments, Retail, Smartphones, Solutions

EFTPOS Australia is partnering with C-SAM to to set up trials with 10 Aussie retailers to offer payments via NFC-enabled mobile phones soon. C-SAM will offer a white labelled product and wallet to allow broad adoption over the EFTPOS network in Australia within 3 years. Could be a game changer and yet another sign that handset adoption is behind us and time to get solutions ready to go.

Retailers - no need to wait for NFC payments to use NFC today

On: May 06, 2013 Under: Android, Nfc, Retail, Solutions

Brick and mortar retailers are not waiting for mobile payments and are leveraging mobile solutions already in the market, such as mobile advertising, couponing, loyalty cards and alternative payments, to drive footfall in stores, and convert that footfall into revenues. We can help you use NFC today to achieve all of the above. Get in touch now with our sales team to find out how we can help you: sales@nfcwireless.com.au

Tap to Print becomes a reality with Samsung Galaxy S4

On: May 02, 2013 Under: Android, Nfc, Printing, Solutions

Samsung Electronics Co., Ltd. has introduced three separate mobile printing solutions that will make it possible to print from mobile devices with only a few simple taps. Available on the GALAXY S4, these mobile printing solutions consist of a mobile printing app for both smartphones and tablets, a built-in “Print” command in the mobile operating system, as well as the integration of Near Field Communication (NFC) technology in several new Samsung printers.

NFC wireless wins global NFC design competition for making NFC easy for all

On: Feb 04, 2013 Under: About us, Awards, Nfc, Solutions, Tagster.it

SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced Albury-based NFCWireless.com.au as the winner of its global NFCtags.com partner competition.

NFCWireless.com.au has been awarded first place in a global NFC product design competition due to the ease of use of its Tagster Hotdots and Tagster.it app, which allows anyone with an NFC phone to customize NFC tags to perform complex tasks regardless of design or technology skills. It thereby embodies the vision of NFC.

NFC Wireless and working with Entrepreneurs

On: Dec 14, 2012 Under: About us, Nfc, Solutions, Sponsorship, Video

NFC Wireless' parent company Commerce In Motion has been busy this year sponsoring entrepreneurs in NFC exploration through the UTS U-Lab course in Entrepreneurship for 2012. 

During the course we explored new potential use cases for applying NFC to industry and specific user groups and also practiced emerging design thinking to hone our approach to new product innovation.

But don't let us tell you all about it, check out more info in the video and article that follow.

NFC and QR, what is the difference?

On: Dec 11, 2012 Under: Nfc, Qr codes, Solutions, Tagster.it, Tappy.com.au

A lot of clients ask us why NFC over QR or what situations to use each in. Here are the basics:

QR offers a link and has no production cost if being placed into printed media. At high resolution it reads well with most cameras if printed on a flat, non-reflective surface.

NFC offers over 20 additional interactions (and growing) to turn on phone functions, set preferences, launch apps, pass through data to third parties to 'order' things. It can do this because it allows data to be written and read from the tag, can be encrypted and can be used in or on almost any material or product.

 
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