NFC the key selling point in Sony's new camera

On: Jul 04, 2013 Under: Android, Innovaitons, Nfc australia, Nfc camera, Nfc marketing, Nfc research, Nfc tags, Retail, Solutions

The key selling point behind the RX100 II is the camera’s Wi-Fi and NFC connectivity, as Sony Australia marketing manager for Digital Imaging Ervin Quek explained.

“Sony’s strategy behind NFC is to simplify the connection of its RX100 II with One-touch to smartphones and tablet to upload images straightaway to their favourite social networking site.” 

“Usually connecting devices can lead to frustration and confusion. One-touch products eliminate this frustration. Simply touch two NFC products together and within moments, they're connected.”

 

Getting your customers to tap your tags matters

On: Jun 05, 2013 Under: Nfc advertising, Nfc marketing, Retail, Smartphones, Solutions

Steve Smith has written a great thought piece in Mediapost on the importance of understanding where your target customers' head is at when being asked to "tap here".

He draws a creative connection to Alice in Wonderland being asked to "drink this", quite rightly Alice paused for thought...perhaps your potential customers are too.

NFC payments to get a boost in Australia

On: May 14, 2013 Under: Android, Nfc, Nfc payments, Retail, Smartphones, Solutions

EFTPOS Australia is partnering with C-SAM to to set up trials with 10 Aussie retailers to offer payments via NFC-enabled mobile phones soon. C-SAM will offer a white labelled product and wallet to allow broad adoption over the EFTPOS network in Australia within 3 years. Could be a game changer and yet another sign that handset adoption is behind us and time to get solutions ready to go.

Retailers - no need to wait for NFC payments to use NFC today

On: May 06, 2013 Under: Android, Nfc, Retail, Solutions

Brick and mortar retailers are not waiting for mobile payments and are leveraging mobile solutions already in the market, such as mobile advertising, couponing, loyalty cards and alternative payments, to drive footfall in stores, and convert that footfall into revenues. We can help you use NFC today to achieve all of the above. Get in touch now with our sales team to find out how we can help you: sales@nfcwireless.com.au

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