If you think you have seen it all ... check out the NFC Ring on Kickstarter

On: Jul 26, 2013 Under: Android, Awards, Growth rate, Innovation, Nfc, Nfc research, Solutions

Found this fun project on Kickstarter, shows the interest in NFC with meeting its fund raising goal in 3 days. John McLear was looking for 30,000GBP and is at nearly 90,000GBP at the time of writing! 

From their site we saw "The NFC Ring can be used to unlock doors, mobile phones and to transfer information and link people." AND it is open source. Of course you can do all the above with any NFC tag bought right here, but it is good fun to see how these clever folks are putting into an every day use. 

Keep in touch with the project, you might even want to support it. Good luck NFC Ring! Go you good thing. 

NFC the key selling point in Sony's new camera

On: Jul 04, 2013 Under: Android, Innovaitons, Nfc australia, Nfc camera, Nfc marketing, Nfc research, Nfc tags, Retail, Solutions

The key selling point behind the RX100 II is the camera’s Wi-Fi and NFC connectivity, as Sony Australia marketing manager for Digital Imaging Ervin Quek explained.

“Sony’s strategy behind NFC is to simplify the connection of its RX100 II with One-touch to smartphones and tablet to upload images straightaway to their favourite social networking site.” 

“Usually connecting devices can lead to frustration and confusion. One-touch products eliminate this frustration. Simply touch two NFC products together and within moments, they're connected.”

 

Gotta love the NFC devices coming out ... fingers crossed for Sony's NFC Smart Watches

On: Jun 24, 2013 Under: Android, Innovaitons, Nfc, Nfc australia, Nfc research, Smartphones, Solutions

'Sony Xperia’s Twitter account has published two teaser images along with the hashtag #MAE13, which is the official hashtag for the Mobile Asia Expo taking place in Shanghai next week.

The first message says “1 in 3 smartphone users want smart wrist wear” while the second message simply says “tick-tock, tick-tock, tick-tock” along with an image of the Sony Smartwatch.'

Rumored to have NFC on board, how would you use an NFC Smart Watch?

From Ubergizmo, great blog for latest tech; check out the full article here.

 

ACMA just published some NFC Research; a must read for your NFC business case

On: Jun 06, 2013 Under: Nfc, Nfc australia, Nfc payments, Nfc research, Nfc tags, Solutions

If you haven't seen this report it is will worth a read. It gives a great summary on NFC technology, perfect to broaden your understanding, get some ideas and build your business case for use within your own business.

The report gives a range of uses of NFC including "loyalty cards stored on mobile phones, electronic locks, accessing advertising and marketing information and sharing social information by holding or ‘bumping’ two phones together." It also adds that payments are 5 to 10 years, something we concur with, hence our focus with our clients on what to do with 20% of users at end of 2013 with an NFC-enabled phone. The opportunities to delight customers and improve processes are endless.

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