After years of controversy, including a rather long battle with Australian Banks, Apple has finally succumbed to the publics demand.
For a more detailed look, follow this link to Apples Dev page
Previously, NFC technology was available to roughly 50% of the Australian Market, as half use Android. With this new release, virtually 100% of the market can use NFC technology which means accessibly will arrive at an all time high and subsequently opportunities for NFC technology may more than double.
You've gotta commend Apple for finally conceding their intentions to put a stranglehold on their NFC usage,
By Rian Boden NFC World 19/11/15
Apple Pay has begun rolling out across Australia, allowing American Express cardholders to make NFC mobile payments using iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus and Apple Watch devices.
“Card members with a card issued directly by American Express can add their eligible personal, small business and corporate American Express card and pay at participating stores where contactless American Express payments are currently accepted,” American Express says.
“They will have easy access to the American Express mobile app directly from the Wallet app for on-the-go access to Amex Offers and the ability to use their Membership Rewards points to pay for recent purchases in the American Express mobile app.”
“Card members can also use their iPhone 6, iPhone 6 Plus, iPhone 6S, iPhone 6S Plus, iPad Air 2, iPad mini 4, iPad mini 3 or iPad Pro to pay within participating merchant apps,” the company adds.
“Card members can go to the Wallet app in iOS 9 to get started. If a card member already has an eligible American Express card on file with iTunes, they only need to type in the card verification code or they can simply choose to add a new American Express card.”
If you haven't seen this report it is will worth a read. It gives a great summary on NFC technology, perfect to broaden your understanding, get some ideas and build your business case for use within your own business.
The report gives a range of uses of NFC including "loyalty cards stored on mobile phones, electronic locks, accessing advertising and marketing information and sharing social information by holding or ‘bumping’ two phones together." It also adds that payments are 5 to 10 years, something we concur with, hence our focus with our clients on what to do with 20% of users at end of 2013 with an NFC-enabled phone. The opportunities to delight customers and improve processes are endless.
EFTPOS Australia is partnering with C-SAM to to set up trials with 10 Aussie retailers to offer payments via NFC-enabled mobile phones soon. C-SAM will offer a white labelled product and wallet to allow broad adoption over the EFTPOS network in Australia within 3 years. Could be a game changer and yet another sign that handset adoption is behind us and time to get solutions ready to go.