NFC the key selling point in Sony's new camera

On: Jul 04, 2013 Under: Android, Innovaitons, Nfc australia, Nfc camera, Nfc marketing, Nfc research, Nfc tags, Retail, Solutions

The key selling point behind the RX100 II is the camera’s Wi-Fi and NFC connectivity, as Sony Australia marketing manager for Digital Imaging Ervin Quek explained.

“Sony’s strategy behind NFC is to simplify the connection of its RX100 II with One-touch to smartphones and tablet to upload images straightaway to their favourite social networking site.” 

“Usually connecting devices can lead to frustration and confusion. One-touch products eliminate this frustration. Simply touch two NFC products together and within moments, they're connected.”

 

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