Getting your customers to tap your tags matters

On: Jun 05, 2013 Under: Nfc advertising, Nfc marketing, Retail, Smartphones, Solutions

Steve Smith has written a great thought piece in Mediapost on the importance of understanding where your target customers' head is at when being asked to "tap here".

He draws a creative connection to Alice in Wonderland being asked to "drink this", quite rightly Alice paused for thought...perhaps your potential customers are too.

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