Getting your customers to tap your tags matters
Steve Smith has written a great thought piece in Mediapost on the importance of understanding where your target customers' head is at when being asked to "tap here".
He draws a creative connection to Alice in Wonderland being asked to "drink this", quite rightly Alice paused for thought...perhaps your potential customers are too.
We all know consumers are learning how to interact with NFC tags and our messaging needs to take this into account. But like online advertising, we will also need to think about what we promise the reward will be when a user does interact with our signage or NFC-enhanced process.
Great article Steve Smith and we encourage you to take a read of it here: http://www.mediapost.com/publications/article/201591/tap-me-lets-not-allow-nfc-to-go-down-the-rabbit.html#axzz2VJ6Ue2VL