Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia

On: Dec 06, 2015 Under:

By Sarah Clark NFC World 31/07/14

Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle's new Oats and Strawberries breakfast cereal.

The campaign went live in 480 stores this week and was delivered by shopper and transit media network Torch Media and mobile marketing specialist Tapit.

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